3D & Product
Bauer Supreme Fuse
- Role
- Creative direction, 3D and animation
- Format
- 3D animation and CGI
- Team
- Nifty Studio · Bauer Hockey
Overview
I led the creative direction and 3D animation with the Nifty Studio team, building a launch system for Bauer’s Supreme Fuse across campaign formats.
The hard problem
Build one strong visual system that could carry the product story across launch formats.
Key decisions & constraints
- Treat the work as a reusable campaign system
- Keep the product and its performance details at the center
- Build modular animation for multiple outputs
Outputs
- Creative direction
- 3D animation
- Launch toolkit
Credits
- Brian Long: Creative direction, 3D and animation
- With Nifty Studio and Bauer Hockey