3D & Product
Bauer: Powerfly
- Role
- Art direction, 3D and animation
- Format
- Launch film and campaign assets
- Team
- Nifty Studio
Overview
I art directed and built high-fidelity CGI and animation for Bauer’s Powerfly skate holder, focusing the story on engineering details that product photography could not show.
The hard problem
Show why a small piece of performance hardware changes how a skate behaves.
Key decisions & constraints
- Keep the product geometry honest
- Use close camera moves to make small performance details legible
- Build shots that could travel across launch, web and sales
Outputs
- 3D product animation
- CGI launch imagery
- Web and campaign assets
Credits
- Brian Long: art direction, 3D and animation
- Produced with Nifty Studio