3D & Product
Leica: BLK2GO PULSE
- Role
- Creative direction, 3D and animation
- Format
- Product launch film
- Team
- Nifty Studio · Leica Geosystems
Overview
I led the visual direction and 3D animation for a launch film built around precision, portability and the way the scanner changes how people capture a space.
The hard problem
Explain advanced scanning technology without turning the launch into a spec sheet.
Key decisions & constraints
- Lead with the product’s precision and portability
- Use clean visual beats to separate the core capabilities
- Keep the technical story grounded in how the scanner is used
Outputs
- Creative direction
- 3D product animation
- Technical explainer
- Launch content
Credits
- Brian Long: creative direction, 3D and animation
- Produced with Nifty Studio