Motion & Systems
CORE Electric: PSPS Safety
- Role
- Creative director and animation lead
- Format
- Motion design and animation
- Team
- Nifty Studio · CORE Electric
Overview
I worked directly with CORE Electric as creative director and animation lead, building a public-safety film that made its PSPS process clear to members.
The hard problem
Explain a technical outage-prevention process clearly enough for a broad member audience.
Key decisions & constraints
- Organize the story around what members need to know
- Use 3D only where it improved understanding
- Keep the visual system direct and reassuring
Outputs
- Creative direction
- Public-safety explainer
- 3D and motion design
Credits
- Brian Long: Creative director and animation lead
- With Nifty Studio and CORE Electric