3D & Product
Blacoh Industries
- Role
- Creative direction, art direction, 3D and animation
- Format
- Product films and system diagrams
- Team
- Nifty Studio · Blacoh Industries
Overview
I directed and built 3D product stories that show what Blacoh’s pressure-control equipment is doing inside the system, where cameras and product photos cannot help.
The hard problem
Make invisible pressure and fluid behavior understandable to buyers and technical teams.
Key decisions & constraints
- Cut away the product only where it helped comprehension
- Use color to separate pressure states and flow
- Build modular scenes that could explain individual systems
Outputs
- Mechanism animation
- Technical explainers
- 3D product animation
- System diagrams
Credits
- Brian Long: creative direction, art direction, 3D and animation
- Produced with Nifty Studio
